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  1. News Article News Article Research & Resources

    Quitting vaping in 2024: Top tips and resources

    There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f

  2. News Article News Article Research & Resources

    Educators share how a free vaping prevention curriculum has helped their students

    As youth continue to use e-cigarettes at alarming rates, vaping has become a major distraction for many educators and students

  3. News Article News Article Research & Resources

    Vaping prevention and quit resources: top tips for parents and educators

    Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.

  4. News Article News Article Research & Resources

    Nearly half of all cancer deaths in the U.S. are preventable — and smoking is a leading risk factor

    A new study by the American Cancer Society found that 44% of all cancer deaths among U.S.

  5. Research Article Research Article Research & Resources

    Not-so-disposable e-cigarettes: Young people grapple with e-cigarette waste amid lack of safe disposal options

    Millions of single-use “disposable” e-cigarettes are piling up in landfills across the country.

  6. News Article News Article Research & Resources

    Authorities step up measures to address unauthorized e-cigarette sales

    The battle against illegal e-cigarettes has intensified as federal and state authorities take action to protect young people from the thousands of unauthoriz

  7. Truth Initiative Names Initiative as Media Agency of Record

    Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has

  8. Fact Sheet Fact Sheet Research & Resources

    Secondhand smoke and secondhand aerosol

    Secondhand smoke causes the premature death of 41,000 adults and more than 400 infants each year.

  9. Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People

    The newly announced campaign by Ohio Attorney General Dave Yost to combat the flood of illegal e-cigarettes streaming into the state represents an important

  10. News Article News Article Research & Resources

    Young people quitting nicotine get help from truth®

    Young people quitting nicotine get help from truth

  11. As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources

    As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources

  12. Report Report Research & Resources

    LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers

    New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021