Skip to main content

Corporate tobacco cessation programs

EX Program Premium

EX Program Premium is the best strategic partner for employers and health plans to end smoking, vaping, and nicotine use. Developed with Mayo Clinic, EX Program by Truth Initiative is a digital premium tobacco cessation solution that applies evidence-based approaches to achieve positive health outcomes.

Learn more about EX Program Premium

What makes EX Program Premium different:

  • Unrivaled scientific leadership

Clients get the best of the best: Since 2008, EX has collaborated with the Mayo Clinic Nicotine Dependence Center. Together, we bring you the best evidence-based quitting approaches and the most established online quit community.

  • Trailblazing addiction treatment

Our program blends innovative, effective approaches to set new standards for nicotine addiction treatment. We leverage the latest technology, advanced data analytics, and a deep understanding of today’s tobacco and nicotine users to deliver meaningful outcomes.

  • Real-time data at the fingertips

Real-time dashboards give anytime visibility into program performance and drive our year-round recommendations to reach client goals. Comprehensive reporting on promotions shows clients which tactics work best with their people.

  • Customized expert guidance

Our Client Success experts guide clients on best practices with incentives, benefit integration, vendor change, proactive year-round promotions, seamless handling of eligibility files, and more.

Participants receive a personalized quit plan, live chat coaching via the web or app, an online community for social support, free quit medication delivered to their home, and dynamic text messaging tailored to their needs.

EX Program Premium qualifies as a reasonable alternative standard for organizations that use incentives or surcharges to motivate individuals to quit.

If you are a wellbeing vendor, EAP, or other benefits organization, partner with EX Program to differentiate your offering with innovative digital tobacco cessation tools as a value add for your clients.

We’re proud to report on the progress we’ve made in preventing youth and young adult nicotine addiction and empowering quitting for all.

​View annual reports

The Master Settlement Agreement changed the face of tobacco control in America.

​Read about the MSA